For artists, crowdfunding is a practical and relatively simple way to raise money directly and to connect with their audiences in a more personal way. Not only will a successful campaign generate money, it will generate enthusiasm for the project. Supporters who make even a small donation feel involved in the project, and are more likely to spread the word about it to their networks. A successful crowdfunding campaign can be the first stage of a publicity campaign for the project.
In addition, the dismal state of the economy has led to a drying up of government and foundation grant money for artists. While foundation grants remain a valuable source of support, the time-consuming process of writing applications coupled with the slim chances of receiving a grant be very frustrating. Also, the foundation process is usually slow. Many foundations only accept proposals once or twice a year, then it often takes them several months to decide about your application.
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